As an entrepreneur, it’s healthy for your mind to wrestle with a gazillion business ideas all the time. What is NOT helpful is spreading yourself thin on so many projects that you actually never gain traction on any of them (leaving yourself with a long list of unfinished projects). When I talk to entrepreneurs in this predicament, their main excuse is that it’s difficult to chose between so many great ideas. Well, if you never take an idea from start to finish, how can you be sure it’s a great idea? Until you get your product or service infront of potential customers, you will never know if you are on the right track. So it’s time to focus and choose.
Whenever I find myself spread too thin, I let passion drive my decision. So, try this: write down all the business ideas you are currently working on or have been contemplating. Rank them in the order of importance based on passion. The idea you are most excited about – the one you always naturally gravitate to should be at the top, and so on. Whatever you put at the top is what you should focus your attention on. Put all other idea on ice and spend the next few months developing this one idea.
The upside to doing this is tremendous. Passion is one of the most underrated but most important element in getting an idea off the ground. If you are excited about what you are doing, it not only infects those around you but also draws in potential clients/customers. Also, you are most likely to soldier through tough times when you are passionate about the business. Finally, since you enjoy the work, you are more likely to bring the idea to market quicker, thereby saving you time and money.
And if you find out that the idea is not viable, at least you took a chance on it. It’s a better outcome that sitting on a couple of unfinished projects. It’s time to focus and choose. Start today.
